Standing Out in a Saturated Market: Gold Star’s Differentiation Strategy with Roger David

Roger David grew up in Cincinnati eating cheese coneys and three ways. His father was one of the founders of Gold Star, one of Cincinnati's most famous regional chili restaurants. After years in the corporate world Roger came back to the family business and is now the CEO of Gold Star's parent company GSR Brands.

Join host Nancy Aichholz as she sits with Roger David and talks about his journey and what steps he has made to differentiate Gold Star in the competitive Cincinnati Chili marketplace.

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